| Meituan / Dianping Full Management | Storefront setup and design, packages, campaigns, promotion budget optimization and performance reviews. | For single locations and chains needing local-service platform support. Setup usually takes 1–3 weeks when information and account access are ready. |
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| Douyin Short Video Management | Video planning, clinician or organization profiles, local creator visits and search visibility. | Build local content around real locations, services and customer questions, connected to booking support. |
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| Xiaohongshu / Content Discovery | Plan visual posts, videos and search content using verified brand and service information. | For organizations that need consistent service communication, coordinated with local content and lead handling. |
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| Performance Advertising | Budget management and optimization for WeChat Moments, feed ads, Baidu paid search and platform promotions. | Track channel acquisition costs alongside bookings, visits and sales by city, service and customer base, with regular reviews. |
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| Enquiry Conversion & Customer Retention | Standardized enquiry scripts, lead follow-up, booking invitations, missed-visit callbacks, community management and retention campaigns. | Our enquiry-handling service has 16 years of industry experience, connecting public-channel enquiries with long-term service through customer tagging, segmentation and follow-up. |
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| Team Training & On-site Support | Training in compliant platform operations, advertising optimization, customer engagement, reception and conversion. | For single locations and chains building in-house capability or improving online-to-offline coordination. |
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| AI-enabled Business Websites | Website planning and development, service presentation, AI-assisted enquiries, lead capture, maintenance and optimization. | Turn consistent business information into website content, connected to consultation and lead capture for ongoing maintenance. |
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| Omnichannel Growth for Chains | Medium- and long-term business planning, brand design upgrades and unified multi-platform operations. | For chains with three or more branches, aligning branding, content and data definitions across locations. |
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| Business Growth Assessment | Competitor analysis, operational gap analysis and a tailored growth assessment report. | For new locations and businesses facing online growth bottlenecks. Identify priorities before choosing services. |
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Xiaohongshu Management
Xiaohongshu account management and brand discovery cover positioning, topics, content production, search terms and enquiry routes.
QIWANG TECH
Xiaohongshu Management: answer real search needs
Xiaohongshu account management and brand discovery cover positioning, topics, content production, search terms and enquiry routes.
Dental, aesthetics and beauty content is built around real premises, team introductions, service processes and customer questions.
Plan content around the brand, city and services. Review content performance and qualified enquiries regularly, without promising fixed rankings or lead volumes.
SERVICE SCOPE
Explain your brand with evidence-based content.
Brand & Keyword Positioning
Identify audiences, cities, services and common questions to plan account positioning, themes and search keywords.
Visual Content & Short Videos
Turn service processes, premises, teams and customer questions into posts and videos, supported by coordinated content and local creators.
Content Reviews & Enquiry Handling
Monitor views, saves, search visibility and qualified enquiries. Improve compliant contact routes and feed customer questions into future topics.
SERVICE IN PRACTICE
Turn search questions into useful content.
Xiaohongshu brand discovery takes consistent coverage over time. Establish the facts your business can answer before planning visual, video and local content.
Discuss Your Requirements ↗Discover the Brand
Explain who you are, where you are and whom you serve, using genuine premises and team assets.
Understand the Service
Explain bookings, service processes, inclusions and common questions to reduce repeated requests for basic information.
Make a Choice
Show authorized project materials, explain context and applicability, and use enquiry feedback to improve the content plan.
DELIVERY
Deliverables & Collaboration
Account and topic plans, content assets and approvals, search topics, enquiry feedback and monthly reviews.
Agree on information, account access and project owners before starting. Review actions, outputs and data at each stage to plan the next steps.
COOPERATION
Agree on scope before starting.
Available separately or within omnichannel management. Agree on content volume, accounts, creator partnerships and filming before execution.
QUESTIONS
Common Questions
How do we know if this is suitable?
Tell us your industry, city, location count or workplace use case, and the main problem you want to address. A Qiwang adviser will assess your starting point.
How do we get started?
Call +86 755 2100 1776 or submit an enquiry. Work starts after both parties agree on objectives, the delivery checklist, responsibilities and fees.
SERVICE DETAILS
Xiaohongshu Content: From Topics to Enquiries