Connect content and platforms with in-person conversion
Define scope, responsibilities and reviews around your industry, city, locations and team capabilities.
- Set Stage Objectives
- Agree on Deliverables
- Review Regularly
Marketing Insights
Five Things to Prepare Before Launching a New Location
Prepare credentials, services, accounts, assets and responsibilities to give platform setup a clear starting point.
Read More ↗Marketing Insights
Plenty of Enquiries, Few Visits: A 5D Review
Review goals, channels, enquiry follow-up and customer engagement to find the highest-priority improvements.
Read More ↗Content for this section is being prepared. Contact a Qiwang adviser to discuss relevant experience.
SERVICE DETAILS
The 5D Method: Actions & Deliverables
| Stage | Core Actions | Review Evidence |
|---|---|---|
| Define · Set Goals | Assess the industry, city, competitors and business to define key metrics, budgets and responsibilities. Deliver an assessment report and goal plan. | Assessment report and goal plan |
| Discover · Reach Customers | Build accounts, storefronts, packages and enquiry routes. Combine platforms, content, creators, advertising and GEO, recording content and qualified leads by channel. | Channels, content and qualified leads |
| Drive · Convert Enquiries | Connect enquiries, bookings, visits and sales. Standardize follow-up and reception, and maintain activity logs and conversion reports. | Enquiries, bookings, visits and sales |
| Deepen · Build Repeat Business | Organize customers in WeChat or WeCom, improve tagging and segmentation, and use follow-ups, communities and recurring campaigns to encourage repeat business and referrals. | Segmented follow-up and repeat-business records |
| Develop · Keep Improving | Review metrics, acquisition costs and conversions weekly and monthly. Adjust budgets, packages and content, and retain processes and knowledge assets. | Consistent weekly and monthly reports and adjustment plans |
SERVICE IN PRACTICE
Put business and platform knowledge into practice.
Prepare Your Information
Organize services, accounts, content and enquiries. Distinguish platform information from frontline reception feedback.
Read with a Question
Choose what you most want to improve—acquisition, enquiries, bookings, visits or repeat business—then find the relevant method.
Turn Methods into Actions
Set actions, owners, dates and measurement rules. Use periodic reviews to decide what needs adjustment.