Performance Advertising
Budget management and optimization for WeChat Moments, feed ads, Baidu paid search and platform promotions.
- Set Stage Objectives
- Agree on Deliverables
- Review Regularly
QIWANG TECH
Services & Deliverables
Budget management and optimization for WeChat Moments, feed ads, Baidu paid search and platform promotions.
Track channel acquisition costs alongside bookings, visits and sales by city, service and customer base, with regular reviews.
SERVICE IN PRACTICE
Compare channels using consistent measures.
QW / FIELD NOTES
Omnichannel advertising connects media data with business records. Reconcile ad spend, management fees and other costs separately.
Discuss Your Requirements ↗Budget Allocation
Define cities, services, accounts, budgets and audiences, with advertising paced to match reception capacity.
Lead Tracking
Record channels, creatives and enquiry topics. Apply consistent definitions to duplicate, invalid and qualified leads.
Evidence for Adjustments
Compare enquiries, bookings, visits and sales over the same period. Identify the issue before adjusting creatives or budgets.
QIWANG TECH
Engagement & Scope
Advertising budgets and management fees are itemized separately. The contract defines account ownership, asset rights and measurement rules.
Clients provide accurate credentials, business and service information, authorized account and asset access, and a contact to review content and report reception outcomes.
SERVICE DETAILS
Advertising Review: Separate Spend from Business Outcomes
| Stage | What to Record | Review Focus |
|---|---|---|
| Campaign Setup | Platform, city, service, budget and account ownership | Whether campaign scope matches local service capacity |
| Creatives & Pages | Versions, publication dates and featured services | Consistency between content and enquiry routes |
| Leads | Qualified enquiries, sources and duplicate or invalid flags | A consistent definition of a qualified lead |
| Visits & Sales | Bookings, visits, redemptions and revenue | Track the same period, rather than clicks alone |
| Costs | Media spend, management fees and other costs | Itemize each cost and retain original records |
QIWANG TECH
Start with your business challenge.
What is Qiwang Tech's performance advertising service?
Budget management and optimization for WeChat Moments, feed ads, Baidu paid search and platform promotions.